SAFE Superstore e-Commerce Project SAFE Superstore is the biggest and leading superstore in Singapore. SAFE has been long relied on Information Technology to cope with it fast growing business. The SAFE has a modern Information Technology infrastructure that streamlined and consolidated the entire operation from front office to back office.
Background Challenge The pilot e-commerce system is a stand-alone system that runs isolate from the core retail system. Being in the fast moving electronic retail industry where price change frequent, old model goes absolute in months, new model come in shop weekly, and endless special offer for certain group of products. SAFE has stretched it staff for maintaining two systems with the result in the e-commerce system being not up-to-date. Most of the time, this translated into an unhappy customer. Hence, lost of sales opportunity. Seeing the urgent need to provide a better user experience on the already successful e-commerce initiate, Alfacom has been called upon to provide it experience in e-commerce system and know-how for project delivery. Solution For user to access information in real-time and high accuracy, the e-commerce system must be tightly integrated with the core retail system, which is a client/server application with Unix backend. Microsoft e-commerce solution is chosen for the task for it integratebility, interoperability, and high expandability. The new e-commerce system is tightly integrated with core retail system that any latest information available in the shop would be available in the web at the same time if not early. Too much information is not better than lack of information. The avoid information overflow on the users, the user interface has been specially designed to provide just enough information to give the user a whole new e-commerce experience. This is archived by well-experienced SAFE customer service representative working closely with Alfacom using state-of-the-art e-Commerce User Interface Design Methodology. To minimize the effort to operate the e-commerce system, it has been closely integrated with the core retail system. From the buyer system, pricing system, point-of-sale system, home delivery system, membership/bonus point system/warranty service system to the e-commerce system, all are so closely integrated that all system management and maintenance is done on the already existed and well tested core retail system. Why
partner with Alfacom Solutions Business
Benefits Key
Components > Hardware component Service
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