Leveraging Ticketing services to promote Arts Development
in Hong Kong

Hong Kong Arts Development Council (ADC) has the mission to developing social functions of the arts; expanding the market for the arts and building audience participation; promoting life arts education for all; enhancing the artistic level and social status of artists.

Leveraging e-business technologies and solutions to achieve these missions is the key objective of ADC. ADC thus commissioned Alfacom Solutions Limited (Alfacom) to conduct a study on its feasibility to leverage IT solutions and ticketing services to develop social functions of arts promote arts, and increase audience participation.

Background
The Hong Kong Arts Development Council (ADC) was established by the Government in June 1995 to plan, promote and support the broad development of the arts (including the literary, performing, visual and film arts) and arts education. The ADC is dedicated to induce artistic creativity to offer a more enriching life, enhance the quality of living and artistic appreciation of the general public.

At present, ADC sells all the event tickets through URBTIX. With the vision to promote art in the Delta region, ADC contracted Alfacom Solutions to conduct a study to analyze the feasibility to leverage the ticketing system and promote arts in the Region.

Challenge
Aging system restricted the use of newer sales and marketing channel
Effectiveness of arts promotion campaign

Solution
A consulting study was conducted. Alfacom Consulting team worked with ADC key members to formulate the viable business models in adopting e-business elements

The study was carried out using the proven methodology. An extensive research on HK Ticketing market was conducted. A list of e-business initiatives that will directly impacted the expansion of audience anticipation and arts awareness were suggested. Finally, we formulated three viable business models

Why partner with Alfacom Solutions
Consulting experience and methodology
Extensive knowledge in e-business applications for the ticketing industry

Business Benefits
Through the study, a complete picture of the HK ticketing market is identified. It helps ADC to identify the key players in the market and how to partner with them.
The study forms the blueprint of ADC ticketing strategy upon which ADC can deploy the appropriate e-business solutions to expand the arts market and raise the arts awareness of the general public.

Key Component
> Service element
> Consultation service